Branding
Main Logotype
This is the main logotype of the brand and should be used for the most of applications.
Secondary logotype
The purpose of this variation is to be used when there are more logos around (logo bars, billing block with more logos).
Symbol
The one and only purpose of the symbol is to be used in digital environments. It could be used as a small stamp or profile picture.
Safe areas
The minimum space between the logo and other logos or graphics should be at least the same width of the “m” letter.
Main logotype
Secondary logotype
Color
Main colors of the brand are pure black and white, however we have some complementary colors that can be used.
R: 232 G: 33 B: 56
C: 0 M: 100 Y: 80 K: 0
HEX: #e82138
R: 8 G: 25 B: 41
C: 85 M: 70 Y: 50 K: 65
HEX: #081929
R: 255 G: 216 B: 0
C: 0 M: 15 Y: 100 K: 0
HEX: #ffd800
R: 164 G: 235 B: 230
C: 35 M: 0 Y: 20 K: 0
HEX: #a4ebe6
R: 74 G: 144 B: 225
C: 70 M: 30 Y: 0 K: 0
HEX: #4a90e1
Typography
We use two typographies for our communications: Kepler and Neuzeit Grotesk. Both of them can be synched from Adobe Fonts.
Kepler
a b c d e f g h i j k l m n ñ o p q r s t u v w x y z
A B C D E F G H I J K L M N Ñ O P Q R S T U V W X Y Z
0 1 2 3 4 5 6 7 8 9
a b c d e f g h i j k l m n ñ o p q r s t u v w x y z
A B C D E F G H I J K L M N Ñ O P Q R S T U V W X Y Z
0 1 2 3 4 5 6 7 8 9
Neuzeit Grotesk
a b c d e f g h i j k l m n ñ o p q r s t u v w x y z
A B C D E F G H I J K L M N Ñ O P Q R S T U V W X Y Z
0 1 2 3 4 5 6 7 8 9
a b c d e f g h i j k l m n ñ o p q r s t u v w x y z
A B C D E F G H I J K L M N Ñ O P Q R S T U V W X Y Z
0 1 2 3 4 5 6 7 8 9